One of the most sought after brands in the world of cycling apparel, Primal Europe has supplied professional and club teams as well as many mass participation events over the years. Now, the in-house design team at Primal have produced a dynamic new Wicklow 200 collection ahead of the 37th edition of the event.
The new range includes a jersey, cap and gilet featuring the distinctive W200 logo and signature lines illustrating the arduous profile of Ireland’s toughest annual mass participation bike ride.
“In creating this collection we’ve taken our cues from the unique heritage of the event and its iconic status in Irish cycling and sporting culture, while adding a smart modern twist” says James Smith, Company Director of Primal Europe. “The design the team have created for the range is aimed at reflecting what a difficult challenge the event is and we hope that every wearer of the Wicklow 200 clothing collection will carry the colours with pride on June 10th.”