One of the most sought after brands in the world of cycling apparel, Primal Europe has supplied professional and club teams as well as many mass participation events over the years. Now, the in-house design team at Primal have produced a dynamic new Wicklow 200 collection ahead of the 38th edition of the event.
The new range includes a jersey, cap and gilet featuring the distinctive W200 logo and signature lines illustrating the arduous profile of Ireland’s toughest annual mass participation bike ride.
“Primal attended the Wicklow200 in 2018 and we were blown away by the event, the passion of the people and of course the incredible scenery,” says James Smith, Company Director of Primal Europe.
“In creating this all-new 2019 collection we’ve taken our cues from the unique heritage of the event and its iconic status in Irish cycling and sporting culture, while adding a smart modern twist.
“We hope that every wearer of the Wicklow 200 clothing collection will carry the colours with pride on June 9th.”
Orders of the three items will be taken from now until 27th March for collection at the event on June 9th. The items are also available for delivery just ahead of the event on payment of shipping costs.